Creative Director · Designer · Photographer

Stories
worth
telling.

20+ years crafting brand identities, visual narratives, and digital experiences for global missions, luxury brands, and everything in between.

View Work
Ryan Portnoy
About

Creativity
with purpose.

I'm a Lynchburg-based creative director, designer, and commercial photographer with over two decades of experience spanning executive leadership, brand strategy, web development, and visual storytelling.

From luxury leather goods to global missions work — I bring the same intentionality to every project: clarity of vision, precision in execution, and a deep commitment to the story behind the work.

Certified Squarespace Expert · Mailchimp Certified · ADDY Award Winner

Creative Direction Brand identity, visual storytelling, art direction
Design & Web HTML/CSS/JS, UX/UI, Squarespace, Wordpress, digital asset management
Photography Commercial, portrait, event, on-field documentation, asset management
Communications Multimedia production, email campaigns, brand voice
Executive Leadership Org strategy, team building, creative vision
Coaching Youth athletics, mentoring, team development
Portfolio

Selected
Work

A cross-section of brand, web, photography, and communications projects.

International Photography Photography

Wedding

Pharrell Williams

Print & Campaigns Brand PDF

The Good Story for Gospelink

Print Design · Branding · Annual Report

Moore & Giles Photography

Moore & Giles

Product Photography

Print & Campaigns Logo

The Good Story for Whitehaven Safaris

Logo Design

Print & Campaigns Print PDF

The Good Story

10 Year Anniversary Mini Magazine · Print Design · Branding

Missions Communications Photography

The Good Story for Burundi Hope Project

On-Field Photo Documentation

Missions Communications Communications

The Good Story for Embrace Ministry

HTML/CSS · Email Newsletter · Print Design

Missions Communications Photography

The Good Story

Photography

Print & Campaigns Logo

The Good Story for CERT International

Logo Design

Missions Communications Photography

Moore & Giles

Photography · Art Direction · Advertising

Missions Communications Art Direction

Moore & Giles

Photography · Art Direction · Catalog

Print & Campaigns Print PDF

The Good Story for Ambassador International University

Case For Support · Print Design · Branding

Web Design Photography

Kellan Studios

Wedding Documentation

Experience

Where I've
done the work.

2015 – Present
Executive Director & Creative Director
The Good Story, Co.
Led all operations, creative vision, and communications for a global missions ministry serving 1,800+ missionaries and 50+ agencies worldwide.
2008 – 2015
Graphic Designer, Developer & Photographer
Moore & Giles, Inc.
Grew e-commerce revenue by 5,000% through premium web design, product photography, and seasonal campaigns for an internationally recognized luxury leather brand.
2006 – Present
Lead Photographer
Kellan Studios
Professional photography services for portraits, events, and commercial clients. Full client management from concept through final delivery.
2006 – 2008
Webmaster
Lynchburg City Schools
Managed 16 district and school websites, ensuring accuracy and accessibility across the entire district's digital presence.
Contact

Let's make
something
great.

Available for creative direction, branding, web design, photography, and consulting engagements.

Location Lynchburg, Virginia
Phone (434) 610-4012
Email ryan.portnoy@gmail.com
Web thegoodstory.com